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Defend Your Brand Without Being A Jerk

Posted by Jeff Stolarcyk on Jun 29, 2009

Let’s say you’re a best-selling novelist whose latest novel didn’t get the critical praise you think it should have. You want to respond to your critics in the most effective, most visible way possible, so you use the Internet.
What do you do?
If you’re Alice Hoffman, you use Twitter to bash the reviewer , the [...]

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How To Avoid Social Media Fails

Posted by Jeff Stolarcyk on May 28, 2009

I turned on my radio this morning and heard the on-air personalities talking about Twitter.  I was intrigued.  But my intrigue quickly dried up when one of the hosts loudly proclaimed that he was going to be forced to start a Twitter account by the radio station, as were all the other show hosts.  He [...]

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Diabolic Advocacy

Posted by Jeff Stolarcyk on Mar 27, 2009

It’s happened a bunch of times.
Alicia and I are participating on a panel or giving a talk or narrating a PowerPoint presentation.  Afterwards, there’s always at least one person that wants to talk to us afterwards to ask if “this social media stuff” - which they know is important - is something that Solid Cactus [...]

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Twitter ‘Ads’ Link Out To Third Party Apps

Posted by Jeff Stolarcyk on Mar 24, 2009

Last week, Twitter caused a bit of a buzz when it added tiny ads to users’ profile pages, pointing to pages within the startup’s domain. This week, the ads have been replaced with ads for third party Twitter apps Tweetie, ExecTweets and Twittervision. According to TechCrunch, the ads being served are still not [...]

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Skittles and Social Media - A Good Fit?

Posted by Mandy Boyle on Mar 2, 2009

You may have heard about it, but if not, we’re here to give you the skinny.
Skittles, a popular candy brand of Mars Inc., recently changed over their homepage to depict a constant Twitter stream about Skittles. While some may see this as a bold move into the future for products and brands around the [...]

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