Posted by Jeff Stolarcyk on Jun 29, 2009
Let’s say you’re a best-selling novelist whose latest novel didn’t get the critical praise you think it should have. You want to respond to your critics in the most effective, most visible way possible, so you use the Internet.
What do you do?
If you’re Alice Hoffman, you use Twitter to bash the reviewer , the [...]
Posted by Jeff Stolarcyk on Jun 18, 2009
Of late, I’ve been asked to explain Facebook by more than a few people (a refreshing break from being asked to explain Twitter); from the business perspective, everybody’s being told that they need to have a page, but the Facebook unsavvy or even the casual FB user isn’t quite sure how to implement it. I [...]
Posted by Jeff Stolarcyk on May 28, 2009
I turned on my radio this morning and heard the on-air personalities talking about Twitter. I was intrigued. But my intrigue quickly dried up when one of the hosts loudly proclaimed that he was going to be forced to start a Twitter account by the radio station, as were all the other show hosts. He [...]
Posted by Jeff Stolarcyk on Apr 17, 2009
The promise of social media and, by its ultimate extension the mobile web, is that it can make our lives easier and more interconnected. We’re approaching a point where we can (maybe) pay for groceries by using a Wegman’s app for our phones and can order coffee at Starbucks via a Twitter direct message [...]
Posted by Jeff Stolarcyk on Mar 27, 2009
It’s happened a bunch of times.
Alicia and I are participating on a panel or giving a talk or narrating a PowerPoint presentation. Afterwards, there’s always at least one person that wants to talk to us afterwards to ask if “this social media stuff” - which they know is important - is something that Solid Cactus [...]
Posted by Jeff Stolarcyk on Mar 25, 2009
175 Million users is an impressive number for Facebook to tout when those users are happy, but a following that substantial means that even a small segment of mobilized detractors is important to deal with. We’ve seen a string of high-profile blunders on FB’s part this year, from their removal of Burger King’s Whopper Sacrifice [...]
Posted by Jeff Stolarcyk on Mar 24, 2009
Last week, Twitter caused a bit of a buzz when it added tiny ads to users’ profile pages, pointing to pages within the startup’s domain. This week, the ads have been replaced with ads for third party Twitter apps Tweetie, ExecTweets and Twittervision. According to TechCrunch, the ads being served are still not [...]
Posted by Jeff Stolarcyk on Mar 20, 2009
This is a social media reality check.
Social media can be very powerful, but there are definitely things that it does better than others. If you think that Facebook of Squidoo or Mahalo Answers can build your brand up from nothing and bring in truckloads of cash, well, think again. Thinking of social media [...]
Posted by Mandy Boyle on Mar 2, 2009
You may have heard about it, but if not, we’re here to give you the skinny.
Skittles, a popular candy brand of Mars Inc., recently changed over their homepage to depict a constant Twitter stream about Skittles. While some may see this as a bold move into the future for products and brands around the [...]