Defend Your Brand Without Being A Jerk
Posted by Jeff Stolarcyk on Jun 29, 2009
Let’s say you’re a best-selling novelist whose latest novel didn’t get the critical praise you think it should have. You want to respond to your critics in the most effective, most visible way possible, so you use the Internet.
What do you do?
If you’re Alice Hoffman, you use Twitter to bash the reviewer , the [...]