Posted by Mandy Boyle on Apr 22, 2009
In the age of constant information and connectivity, so many people forget that what we put out on the internet can be viewed by just about anyone…including your boss. Employees and college students entering the workforce are especially noticing the effects of social media content on their job. From web searches on an employee’s name, [...]
Posted by Jeff Stolarcyk on Apr 20, 2009
Being indexed does not equal being ranked.
If you attended our SEO Webinar last week, you might remember that indexing is a topic that I touched on rather obliquely near the end of the Q+A, and one that Alicia spoke about near the beginning, as well. Some of my weekend reading got the thought stuck in [...]
Posted by Jeff Stolarcyk on Apr 17, 2009
The promise of social media and, by its ultimate extension the mobile web, is that it can make our lives easier and more interconnected. We’re approaching a point where we can (maybe) pay for groceries by using a Wegman’s app for our phones and can order coffee at Starbucks via a Twitter direct message [...]
Posted by Sarah Kinney on Apr 15, 2009
It’s no doubt Twitter is on the rise. If you disagree, I’m going to start counting how many times a day I get the glorious “Fail Whale” stating, “Twitter is over capacity” I can’t stand that whale, despite it’s cute appearance and happy-go-lucky grin. If you’ve never seen it and have no clue what I’m [...]
Posted by Alicia Magda on Apr 14, 2009
Rand Fishkin’s post on SEOmoz today, “There’s Way More Than 2 Ways to Make Money with SEO” is absolutely golden, and I’ll let Rand’s awesome and very handy chart speak for the article itself:
If you work in SEO, want to enhance your own site’s SEO, or in any utter “SEO” throughout the day, this chart [...]
Posted by Shannon Mullery on Apr 13, 2009
As an SEO Specialist, I know firsthand that the Hows and Whys of making it work can seem overwhelming at times. How can we know if meta-keywords play any importance in rankings improvement? Are links pointing at a site more important than relevant content? Will my client with the site name that pays homage to [...]
Posted by Mandy Boyle on Apr 7, 2009
Extra! Extra!
Though the days of shouting paper boys have come and gone, the principle of spreading information is still the same. In order to get your content, product description, or latest blog post read, you have to want to entice the reader in. Consider your headline the first impression you make upon your reader. It’s [...]
Posted by Jeff Stolarcyk on Apr 1, 2009
NOTE: PLEASE BE AWARE THAT THIS POST WAS COMPOSED ON 1 APRIL 2009, APRIL FOOL’S DAY. ANY INFORMATION CONTAINED HEREIN IS HIGHLY SUSPECT AND NOT BENEFICIAL FOR SEARCH ENGINE OPTIMIZATION. WE* ALSO DO NOT FACEBOOK STALK ANYBODY, NOT EVEN INDUSTRY LUMINARIES.
At Solid Cactus, we pride ourselves on knowing what the next big thing is. [...]
Posted by Sarah Kinney on Apr 1, 2009
Now is not the time to cut budgets in marketing campaigns. Geoff Ramsey, CEO of eMarketer, is there to back it up in the recent article, “Why Now is Not a Good Time to Slash Your Market Research Budget.” According to Geoff, there are at least three good reasons why you should maintain your marketing [...]
Posted by Jeff Stolarcyk on Mar 27, 2009
It’s happened a bunch of times.
Alicia and I are participating on a panel or giving a talk or narrating a PowerPoint presentation. Afterwards, there’s always at least one person that wants to talk to us afterwards to ask if “this social media stuff” - which they know is important - is something that Solid Cactus [...]