I’m sitting in my apartment drinking a glass of Cherry 7 Up, which I currently can’t get enough of. Why? I have no shame in admitting that my recent adoration of Cherry 7 Up lies in its color: a very festive pink. It’s the perfect color for a holiday beverage, and although I’ve never been [...]

It’s been live for three days and has amassed nearly a million views at the time that I sit and write this (by the time this posts, it could be well over a million), but Bike Hero isn’t going to save the Guitar Hero franchise.

Oh, it’s thoroughly entertaining. That’s not the problem. Here, check [...]

You know what I hate? “Viral Marketing.” Which isn’t to say that I hate quality content becoming viral. Instead, I hate the notion that viral marketing is something you can reliably plan.

Most people I meet who believe this fall into two categories:

People who are enamored by the amorphous power of the [...]