Viral Marketing

What is this hype about Twitter anyways? Should I create a Twitter account? What can my business gain with a Twitter account? Yes, these really are the questions I am hearing these days. If you aren’t on Twitter then you missing out on the free, (yes, I said free), benefits that [...]

As a social media savvy web site owner, chances are you have a Facebook Business Page, Twitter profile, LinkedIn profile, and a blog. If you haven’t utilized these sites yet, you definitely should - stat! Your social media profiles may be on entirely different sites, but the web is more connected than ever before. Read [...]

In the age of constant information and connectivity, so many people forget that what we put out on the internet can be viewed by just about anyone…including your boss. Employees and college students entering the workforce are especially noticing the effects of social media content on their job. From web searches on an employee’s name, [...]

I didn’t immediately realize that spending more time with Facebook led to me spending more time with Twitter. I was just moving along, updating my status a little more frequently, tweeting here and there throughout the day, rather accidentally ‘hanging out’ with two newish friends. I didn’t consider that the three of us had a [...]

In the recent article “Social Media 101, Part 1,” Ron Jones says, don’t just talk about social media, dive in to discover it first hand! Social media is a two way communicator, unlike other forms a media. Jones breaks down social media into groups such as social news, social sharing, social networking and social [...]

People are liars.  People don’t disclose everything.  The current social media trend – total transparency – just doesn’t happen in real life.
There have been a ton of top ten lists about ‘using social media correctly’ lately, and while I think that they generally have the right idea, I don’t see a lot of value in [...]

I’m sitting in my apartment drinking a glass of Cherry 7 Up, which I currently can’t get enough of. Why? I have no shame in admitting that my recent adoration of Cherry 7 Up lies in its color: a very festive pink. It’s the perfect color for a holiday beverage, and although I’ve never been [...]

It’s been live for three days and has amassed nearly a million views at the time that I sit and write this (by the time this posts, it could be well over a million), but Bike Hero isn’t going to save the Guitar Hero franchise.

Oh, it’s thoroughly entertaining. That’s not the problem. Here, check [...]

You know what I hate? “Viral Marketing.” Which isn’t to say that I hate quality content becoming viral. Instead, I hate the notion that viral marketing is something you can reliably plan.

Most people I meet who believe this fall into two categories:

People who are enamored by the amorphous power of the [...]