I Want To Play A [Marketing] Game.
Posted by Jeff Stolarcyk on Oct 29, 2008
“If it’s Halloween, it must be Saw.”
That’s the tagline that Lion’s Gate has been using to promote its annual horror franchise outings for the past few years now. Since 2004 when the first Saw debuted on October 29, the gory, plot-twist filled series centering on the moralizing, trap-obsessed Jigsaw Killer and the police investigation devoted [...]

