Posted by Jeff Stolarcyk on Apr 17, 2009
The promise of social media and, by its ultimate extension the mobile web, is that it can make our lives easier and more interconnected. We’re approaching a point where we can (maybe) pay for groceries by using a Wegman’s app for our phones and can order coffee at Starbucks via a Twitter direct message [...]
Posted by Sarah Kinney on Apr 15, 2009
It’s no doubt Twitter is on the rise. If you disagree, I’m going to start counting how many times a day I get the glorious “Fail Whale” stating, “Twitter is over capacity” I can’t stand that whale, despite it’s cute appearance and happy-go-lucky grin. If you’ve never seen it and have no clue what I’m [...]
Posted by Jeff Stolarcyk on Mar 27, 2009
It’s happened a bunch of times.
Alicia and I are participating on a panel or giving a talk or narrating a PowerPoint presentation. Afterwards, there’s always at least one person that wants to talk to us afterwards to ask if “this social media stuff” - which they know is important - is something that Solid Cactus [...]
Posted by Jeff Stolarcyk on Mar 25, 2009
175 Million users is an impressive number for Facebook to tout when those users are happy, but a following that substantial means that even a small segment of mobilized detractors is important to deal with. We’ve seen a string of high-profile blunders on FB’s part this year, from their removal of Burger King’s Whopper Sacrifice [...]
Posted by Jeff Stolarcyk on Mar 20, 2009
This is a social media reality check.
Social media can be very powerful, but there are definitely things that it does better than others. If you think that Facebook of Squidoo or Mahalo Answers can build your brand up from nothing and bring in truckloads of cash, well, think again. Thinking of social media [...]
Posted by Sarah Kinney on Mar 13, 2009
New social networks are born everyday, so how do you keep one alive and thriving? You need to strategize with the five forces. So, what are the five forces you ask? Drum roll… me-driven, peer-driven, trust-driven, time-driven and cause-driven.
Me-driven keeps the user in mind. Social networks are an extension of one’s self, with the user [...]
Posted by Jeff Stolarcyk on Mar 12, 2009
Don’t count Twitter out yet. Last week, Ashley Motter sounded the death knell for the microblogging juggernaut over on our Marketing blog, and I’m going to pick up the gauntlet she’s thrown.
According to Ashley’s post, the recent changes to Facebook (that mimic the functionality of Twitter) are going to make Twitter irrelevant. I [...]
Posted by Mandy Boyle on Mar 2, 2009
You may have heard about it, but if not, we’re here to give you the skinny.
Skittles, a popular candy brand of Mars Inc., recently changed over their homepage to depict a constant Twitter stream about Skittles. While some may see this as a bold move into the future for products and brands around the [...]
Posted by Shannon Mullery on Feb 19, 2009
I didn’t immediately realize that spending more time with Facebook led to me spending more time with Twitter. I was just moving along, updating my status a little more frequently, tweeting here and there throughout the day, rather accidentally ‘hanging out’ with two newish friends. I didn’t consider that the three of us had a [...]
Posted by Sarah Kinney on Feb 17, 2009
In the recent article “Social Media 101, Part 1,” Ron Jones says, don’t just talk about social media, dive in to discover it first hand! Social media is a two way communicator, unlike other forms a media. Jones breaks down social media into groups such as social news, social sharing, social networking and social [...]