Posted by Sarah Kinney on Mar 13, 2009
New social networks are born everyday, so how do you keep one alive and thriving? You need to strategize with the five forces. So, what are the five forces you ask? Drum roll… me-driven, peer-driven, trust-driven, time-driven and cause-driven.
Me-driven keeps the user in mind. Social networks are an extension of one’s self, with the user [...]
Posted by Jeff Stolarcyk on Mar 12, 2009
Don’t count Twitter out yet. Last week, Ashley Motter sounded the death knell for the microblogging juggernaut over on our Marketing blog, and I’m going to pick up the gauntlet she’s thrown.
According to Ashley’s post, the recent changes to Facebook (that mimic the functionality of Twitter) are going to make Twitter irrelevant. I [...]
Posted by Mandy Boyle on Mar 2, 2009
You may have heard about it, but if not, we’re here to give you the skinny.
Skittles, a popular candy brand of Mars Inc., recently changed over their homepage to depict a constant Twitter stream about Skittles. While some may see this as a bold move into the future for products and brands around the [...]
Posted by Shannon Mullery on Feb 19, 2009
I didn’t immediately realize that spending more time with Facebook led to me spending more time with Twitter. I was just moving along, updating my status a little more frequently, tweeting here and there throughout the day, rather accidentally ‘hanging out’ with two newish friends. I didn’t consider that the three of us had a [...]
Posted by Sarah Kinney on Feb 17, 2009
In the recent article “Social Media 101, Part 1,” Ron Jones says, don’t just talk about social media, dive in to discover it first hand! Social media is a two way communicator, unlike other forms a media. Jones breaks down social media into groups such as social news, social sharing, social networking and social [...]
Posted by Jeff Stolarcyk on Feb 16, 2009
You’ve maybe heard of Facebook. It has 175 million active users and is experiencing a huge boom in users 30 and older. But the social networking juggernaut just changed its Terms of Service (TOS) ever-so-slightly, claiming ownership of any content put up on the site, and will continue to do so even if an account [...]
Posted by Alicia Magda on Feb 4, 2009
We’ve been using Facebook.com as part of our Social Media Optimization (SMO) strategy for our clients by designing attractive Facebook Business Pages for our clients, and we’ve seen clients receive traffic from Facebook and buzz created about their brand. When discussing our Facebook plan-of-action with our clients, we’re always asked, “but how will the kids [...]
Posted by Mandy Boyle on Jan 30, 2009
Over the past few months on Twitter, I’ve been following some fantastic copywriters and social media specialists. The other day, I made a post on my own personal blog and one such SEO maven (@SEOcopy) has since visited and left me some feedback. In exchange, I did the same for her latest post. This type [...]
Posted by Jeff Stolarcyk on Jan 29, 2009
People are liars. People don’t disclose everything. The current social media trend – total transparency – just doesn’t happen in real life.
There have been a ton of top ten lists about ‘using social media correctly’ lately, and while I think that they generally have the right idea, I don’t see a lot of value in [...]
Posted by Sarah Kinney on Jan 21, 2009
While doing some research I came across a great article in Search Engine Journal, “Social Media Optimization: 13 Rules of SMO”. Although the true rule of SMO is that we, the community, make the rules, this article is quick to point out the must haves for success in the world of SMO. Here’s the run [...]