Posted by Mandy Boyle on Dec 30, 2008
In a recent EbizInsider Forum Post, a user asked about what SEO tactic is best. Well, as in most things, there isn’t an easy answer to that question. SEO isn’t really just about focusing on one particular tactic. It’s about using a unique approach that is tailored specifically to the needs of a site. Here’s [...]
Posted by Shannon Mullery on Dec 19, 2008
What’s your take on Social Media? Are you writing it off as a trend, or a destined-to-implode unto it’s unscripted nature virtual animal? How do you feel about rules in general? Beth Harte, of The Harte of Marketing recently asked, Who made the social media rules? Below are my thoughts, but I’d love to know [...]
Posted by Mandy Boyle on Dec 17, 2008
I’ve always been a fan of copywriters stepping forward to offer advice on the economy of words. More often than not, good ideas lose their impact when overstuffed with filler words that make you lose sight of what’s important. Now I know we all do it. Just writing this entry I’ve had to remove two [...]
Posted by Jeff Stolarcyk on Dec 2, 2008
The death knell rang for microblogging platform Pownce this week; the brainchild of Leah Culver and Digg mucky-muck Kevin Rose was purchased by venerable blogging vendors Six Apart. 6A is best known for the creation of LiveJournal, but also responsible for Movable Type, TypePad and the blog/social network hybrid Vox. Pownce is going [...]
Posted by Jeff Stolarcyk on Nov 12, 2008
Last week, I talked to the Nonprofit Summit at Luzerne County Community College about blogging and social media. I don’t say that to underscore that I’m kind of a big deal (trust me, I’m not), but as a set up to this: My co-presenter (John Dawe) and I stressed that Twitter is a great tool [...]
Posted by Jeff Stolarcyk on Nov 7, 2008
You know what I hate? “Viral Marketing.” Which isn’t to say that I hate quality content becoming viral. Instead, I hate the notion that viral marketing is something you can reliably plan.
Most people I meet who believe this fall into two categories:
People who are enamored by the amorphous power of the [...]
Posted by Jeff Stolarcyk on Nov 4, 2008
Darth Vader has 16,313 followers on Twitter. With updates like, “To all troopers: When searching for droids with stolen Death Star Battle plans, check behind ALL doors, even the ones that are locked,” and his revelation that he was dressing as Vice President Dick Cheney for Halloween this year, it’s a safe bet that Vader’s [...]
Posted by Alicia Magda on Oct 20, 2008
It seems almost all social media sites, such as Twitter, Squidoo, and Ning, have odd names. I mean, what is a Squidoo exactly, and just how does one Twitter? Is Ning a sound, a verb? There’s tons of social media sites out there, and you can bet each one has a unique name. And you [...]
Posted by Nick Matthews on Oct 14, 2008
Viral marketing is a form of marketing that can best be described as marketing with the goal being to advertise to you – the consumer – without you ever really knowing it. The goal is to increase brand awareness through the spreading of a 3rd party medium, such as a movie or game, that [...]
Posted by Nick Matthews on Sep 19, 2008
Chances are if you’re selling a product, there are people out there looking for it. The concept of selling a product is to provide a solution to a problem, whether that problem is building a deck, decorating a house, or just providing entertainment to a bored individual. Yahoo! Answers provides a good place for you, [...]
