Posted by Jeff Stolarcyk on Jun 24, 2009
If it is not clear from Google’s recent comparison of SEOs to “criminals,” the search giant has taken an even more antagonistic stance against organic search marketers than usual recently. The latest evidence is a significant change in the way the “nofollow” attribute works. In the past, nofollow conserved a given web page’s [...]
Posted by Shannon Mullery on Jun 19, 2009
SEO is anything but last minute. It’s that friend who hands you the breath mint before you’ve even finished your coffee, the pen before you’ve grabbed the paper, the tissue before the tear! OK, we aren’t that good, but you get me. SEO is prepared! Which is precisely why as students [...]
Posted by Shannon Mullery on May 22, 2009
In the quest to keep your blog as fresh and fun as possible, it can be easy to forget the awesome organic opportunities your site’s blog affords you. It is just as easy to incorporate high-quality keywords into your blog posts as it is to use any other word, so take the time to do [...]
Posted by Mandy Boyle on May 4, 2009
When was the last time you opened the yellow pages? Yes, I mean an actual phone book.
If you’re like most people, I can guess that it’s been awhile.
According to recent study by the Yellow Pages Association and comScore, local search — the practice of using online search tools to find local businesses, products, or services [...]
Posted by Rebecca Rowett on Apr 28, 2009
With my recent transition from PPC account manger to SEO specialist, I’m thrilled to become a member of the Solid Cactus SEO team. As I will certainly miss the many aspects of pay-per-click marketing and the clients I have been so lucky to have worked with, I’m excited to enter into the Search Engine [...]
Posted by Jeff Stolarcyk on Apr 20, 2009
Being indexed does not equal being ranked.
If you attended our SEO Webinar last week, you might remember that indexing is a topic that I touched on rather obliquely near the end of the Q+A, and one that Alicia spoke about near the beginning, as well. Some of my weekend reading got the thought stuck in [...]
Posted by Alicia Magda on Apr 14, 2009
Rand Fishkin’s post on SEOmoz today, “There’s Way More Than 2 Ways to Make Money with SEO” is absolutely golden, and I’ll let Rand’s awesome and very handy chart speak for the article itself:
If you work in SEO, want to enhance your own site’s SEO, or in any utter “SEO” throughout the day, this chart [...]
Posted by Shannon Mullery on Apr 13, 2009
As an SEO Specialist, I know firsthand that the Hows and Whys of making it work can seem overwhelming at times. How can we know if meta-keywords play any importance in rankings improvement? Are links pointing at a site more important than relevant content? Will my client with the site name that pays homage to [...]
Posted by Mandy Boyle on Apr 7, 2009
Extra! Extra!
Though the days of shouting paper boys have come and gone, the principle of spreading information is still the same. In order to get your content, product description, or latest blog post read, you have to want to entice the reader in. Consider your headline the first impression you make upon your reader. It’s [...]
Posted by Sarah Kinney on Apr 1, 2009
Now is not the time to cut budgets in marketing campaigns. Geoff Ramsey, CEO of eMarketer, is there to back it up in the recent article, “Why Now is Not a Good Time to Slash Your Market Research Budget.” According to Geoff, there are at least three good reasons why you should maintain your marketing [...]