SEO Copywriting Tips

Remember that post where I said that content is king? Well, to really be regal, your copy’s gotta be relevant. And since it is Halloween, that means another round of tying terror into the dark magic of SEO.
The content on your Web site shouldn’t scare your users away, but it can benefit from some of [...]

One of the secrets of being a good writer is to read often. Another is to read acclaimed copywriter Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Advertising.  Part expose of the advertising industry and part copywriting how-to, this book has made quite a splash in the advertising industry with some agencies, [...]