Posted by Mandy Boyle on Apr 7, 2009
Extra! Extra!
Though the days of shouting paper boys have come and gone, the principle of spreading information is still the same. In order to get your content, product description, or latest blog post read, you have to want to entice the reader in. Consider your headline the first impression you make upon your reader. It’s [...]
Posted by Mandy Boyle on Mar 16, 2009
As e-tailers around the world fight for a steady stream of traffic during these difficult times, it may not come as a surprise that some are getting innovative with their approaches. From coupon deals to using powerful keyword phrases related to celebrity gossip, earning money, and finding jobs, there are a myriad of possibilities to [...]
Posted by Ryan Klubeck on Mar 9, 2009
As a creative-minded individual, I have always jumped at any chance to pluck the strings of my imagination. To me, there is no greater pleasure than venturing deep inside oneself and unleashing a heartfelt expression of powerful emotions. So, one could imagine my delight when I discovered that even in the working world, life gives [...]
Posted by Alicia Magda on Jan 20, 2009
I read an article by eMarketer today called “Internet Users Spending Even More Time on Web”, noting that Americans spend 30% of their leisure time online. Chances are, a large chunk of that 30% is going to be searching for topics or products they like via Google, Yahoo!, MSN, and etc. Personally, I now shop [...]
Posted by Mandy Boyle on Dec 30, 2008
In a recent EbizInsider Forum Post, a user asked about what SEO tactic is best. Well, as in most things, there isn’t an easy answer to that question. SEO isn’t really just about focusing on one particular tactic. It’s about using a unique approach that is tailored specifically to the needs of a site. Here’s [...]
Posted by Mandy Boyle on Dec 17, 2008
I’ve always been a fan of copywriters stepping forward to offer advice on the economy of words. More often than not, good ideas lose their impact when overstuffed with filler words that make you lose sight of what’s important. Now I know we all do it. Just writing this entry I’ve had to remove two [...]
Posted by Jeff Stolarcyk on Dec 16, 2008
I’m delving into my own inbox to talk about link building again. Maintaining a personal blog with its own modest following apart from the work I do at Cactus means that I get a literal ton of requests for links, promotion and publicity, and the majority of them are just like the one I called [...]
Posted by Alicia Magda on Nov 10, 2008
Think SEO is too long term a strategy to help boost your traffic and revenue before the holidays? Not so! Although the idea of suddenly ranking high for general terms probably won’t happen by the time Santa comes down your chimney, adding holiday themed SEO content to your site within the next two weeks can [...]
Posted by Mandy Boyle on Nov 10, 2008
Copywriter: A Life of Making Ads and Other Mistakes by Ray Welch was given to me by a college professor who found this book to not only be an amusing account of his godfather’s life, but also a take on the most exciting times of the advertising industry.
I carried it around for a month before [...]
Posted by Mandy Boyle on Nov 7, 2008
Copyblogger.com is one of my favorite SEO resources and one of which I frequent on a daily basis.
Earlier this week, Sean Platt (aka Writer Dad) made a great post about 10 Ways to Avoid Writing Insecurity, so good, that I simply had to share:
10 Ways to Avoid Writing Insecurity
In that same vein, here’s my thoughts [...]