Posted by Mandy Boyle on Dec 30, 2008
In a recent EbizInsider Forum Post, a user asked about what SEO tactic is best. Well, as in most things, there isn’t an easy answer to that question. SEO isn’t really just about focusing on one particular tactic. It’s about using a unique approach that is tailored specifically to the needs of a site. Here’s [...]
Posted by Mandy Boyle on Dec 17, 2008
I’ve always been a fan of copywriters stepping forward to offer advice on the economy of words. More often than not, good ideas lose their impact when overstuffed with filler words that make you lose sight of what’s important. Now I know we all do it. Just writing this entry I’ve had to remove two [...]
Posted by Jeff Stolarcyk on Dec 16, 2008
I’m delving into my own inbox to talk about link building again. Maintaining a personal blog with its own modest following apart from the work I do at Cactus means that I get a literal ton of requests for links, promotion and publicity, and the majority of them are just like the one I called [...]
Posted by Alicia Magda on Nov 10, 2008
Think SEO is too long term a strategy to help boost your traffic and revenue before the holidays? Not so! Although the idea of suddenly ranking high for general terms probably won’t happen by the time Santa comes down your chimney, adding holiday themed SEO content to your site within the next two weeks can [...]
Posted by Mandy Boyle on Nov 10, 2008
Copywriter: A Life of Making Ads and Other Mistakes by Ray Welch was given to me by a college professor who found this book to not only be an amusing account of his godfather’s life, but also a take on the most exciting times of the advertising industry.
I carried it around for a month before [...]
Posted by Mandy Boyle on Nov 7, 2008
Copyblogger.com is one of my favorite SEO resources and one of which I frequent on a daily basis.
Earlier this week, Sean Platt (aka Writer Dad) made a great post about 10 Ways to Avoid Writing Insecurity, so good, that I simply had to share:
10 Ways to Avoid Writing Insecurity
In that same vein, here’s my thoughts [...]
Posted by Jeff Stolarcyk on Oct 31, 2008
Remember that post where I said that content is king? Well, to really be regal, your copy’s gotta be relevant. And since it is Halloween, that means another round of tying terror into the dark magic of SEO.
The content on your Web site shouldn’t scare your users away, but it can benefit from some of [...]
Posted by Mandy Boyle on Sep 30, 2008
One of the secrets of being a good writer is to read often. Another is to read acclaimed copywriter Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Advertising. Part expose of the advertising industry and part copywriting how-to, this book has made quite a splash in the advertising industry with some agencies, [...]
