Posted by Jeff Stolarcyk on May 15, 2009
This is the last post in our series about the new Google features announced on Tuesday at Google’s Searchology event (which I keep repeating because it’s fun to say).
On the plate today is Search Options, which is maybe the most ‘megaton’ announcement in terms of the way it will actually change the way that Google [...]
Posted by Jeff Stolarcyk on May 14, 2009
Yesterday’s post about Rich Snippets has gotten some great responses from our customers. My inbox is full of people asking how to make this work on their Yahoo store, and the short answer is that we’re working with our crack team of Yahoo Store developers to make this happen.
The next Searchology announcement I’m going [...]
Posted by Jeff Stolarcyk on May 13, 2009
At its Searchology event yesterday, Google rolled out a new feature that has game-changing potential. Well, a few of them actually. And I’ll talk about each of them over the rest of the week, but today the topic is Rich Snippets. Click the link to see Rich Snippets in action in search [...]
Posted by Sarah Kinney on Apr 1, 2009
Now is not the time to cut budgets in marketing campaigns. Geoff Ramsey, CEO of eMarketer, is there to back it up in the recent article, “Why Now is Not a Good Time to Slash Your Market Research Budget.” According to Geoff, there are at least three good reasons why you should maintain your marketing [...]
Posted by Jeff Stolarcyk on Mar 12, 2009
Don’t count Twitter out yet. Last week, Ashley Motter sounded the death knell for the microblogging juggernaut over on our Marketing blog, and I’m going to pick up the gauntlet she’s thrown.
According to Ashley’s post, the recent changes to Facebook (that mimic the functionality of Twitter) are going to make Twitter irrelevant. I [...]
Posted by Alicia Magda on Jan 27, 2009
The face of organic search results is continually evolving. We’re seeing blended results made up of news articles, images, and now, “favicons” alongside search engine result listings. According to MarketingVOX’s article, “Google Tests Site Favicons in Select Search Results”, Google is now showing favicons, the small, usually branded icon next to a site’s url in [...]
Posted by Alicia Magda on Jan 22, 2009
SearchEngineLand.com’s “The Obama Effect: Google Says President Changed Search Activity” shows just how much we as a country are now receptive to change. That willingness to change doesn’t stop with President Obama supporters, but extends to the search industry in general. Search engines aren’t just a service we use to find that gadget or online [...]
Posted by Jeff Stolarcyk on Jan 2, 2009
This is a bit of a digression from the social media/SEO sphere, but I’ve been straight-up ruminating on this since 2008 and want to kvetch about it some.
Forrester Research’s Josh Bernoff, whose book Groundswell (co-authored with Charlene Li) is one that I’ve gifted more than once this year, blogged a few days ago about a [...]
Posted by Shannon Mullery on Dec 23, 2008
Who is smart and dedicated and adorable all over? Alicia Magda – Internet Marketing Specialist Of The Year! Having a close working relationship with Alicia (she’s kinda my boss and whatnot) has granted me a first-row seat to watch her work not only her marketing prowess, but her leadership skills as [...]
Posted by Jeff Stolarcyk on Dec 16, 2008
I’m delving into my own inbox to talk about link building again. Maintaining a personal blog with its own modest following apart from the work I do at Cactus means that I get a literal ton of requests for links, promotion and publicity, and the majority of them are just like the one I called [...]