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Is Online Always Better?

Posted by Jeff Stolarcyk on Jan 2, 2009

This is a bit of a digression from the social media/SEO sphere, but I’ve been straight-up ruminating on this since 2008 and want to kvetch about it some.

Forrester Research’s Josh Bernoff, whose book Groundswell (co-authored with Charlene Li) is one that I’ve gifted more than once this year, blogged a few days ago about a [...]

Twinkle, Twinkle, Little Star!

Posted by Shannon Mullery on Dec 23, 2008

Who is smart and dedicated and adorable all over? Alicia Magda – Internet Marketing Specialist Of The Year! Having a close working relationship with Alicia (she’s kinda my boss and whatnot) has granted me a first-row seat to watch her work not only her marketing prowess, but her leadership skills as [...]

Link Requests That Work

Posted by Jeff Stolarcyk on Dec 16, 2008

I’m delving into my own inbox to talk about link building again.  Maintaining a personal blog with its own modest following apart from the work I do at Cactus means that I get a literal ton of requests for links, promotion and publicity, and the majority of them are just like the one I called [...]

You Don’t Have to Be #1

Posted by Shannon Mullery on Dec 3, 2008

SEO is, at the end of the day, a purchase. Just like all your other purchases, you chose to toss SEO in the cart because it is something you decided would enhance your life. You have certain expectations about what this purchase will bring, how it will perform, and what measures will confirm that you [...]

Yeah, You Really Can Move Your Own Search Results Up!

Posted by Alicia Magda on Nov 23, 2008

I was searching online a few minutes ago for “how to prepare thanksgiving dinner”, as I moved into my first apartment a few month’s ago, and was lovingly nominated to host Thanksgiving dinner this year for my parents and relatives (greattt). I was logged in to my Google account, and was quite surprised to see [...]

The Economy of Words

Posted by Shannon Mullery on Oct 24, 2008

While you don’t need anyone to tell you we are in an economic recession, you may need a little help choosing the best ways for your business to respond to it.  As an e-commerce store owner, you have a vested interest in the needs, desires and economic condition of every current and potential customer.  You [...]

Putting Money In Your PR Bank

Posted by Mandy Boyle on Oct 7, 2008

As public relations shifts into a more prominent internet role, companies around the globe are looking to update their PR tactics in order to transition smoothly. At the Public Relations Society of America’s 2008 International Conference, the professional organization looks to educate both businesses and practitioners on the value of a press release in the [...]

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