Posted by Mandy Boyle on Jun 12, 2009
According to eMarketer and a study conducted by Forbes, forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed. But don’t think that you need a million dollar budget in order to have your internet marketing [...]
Posted by Mandy Boyle on May 4, 2009
When was the last time you opened the yellow pages? Yes, I mean an actual phone book.
If you’re like most people, I can guess that it’s been awhile.
According to recent study by the Yellow Pages Association and comScore, local search — the practice of using online search tools to find local businesses, products, or services [...]
Posted by Alicia Magda on Apr 14, 2009
Rand Fishkin’s post on SEOmoz today, “There’s Way More Than 2 Ways to Make Money with SEO” is absolutely golden, and I’ll let Rand’s awesome and very handy chart speak for the article itself:
If you work in SEO, want to enhance your own site’s SEO, or in any utter “SEO” throughout the day, this chart [...]
Posted by Sarah Kinney on Apr 1, 2009
Now is not the time to cut budgets in marketing campaigns. Geoff Ramsey, CEO of eMarketer, is there to back it up in the recent article, “Why Now is Not a Good Time to Slash Your Market Research Budget.” According to Geoff, there are at least three good reasons why you should maintain your marketing [...]
Posted by Alicia Magda on Jan 27, 2009
The face of organic search results is continually evolving. We’re seeing blended results made up of news articles, images, and now, “favicons” alongside search engine result listings. According to MarketingVOX’s article, “Google Tests Site Favicons in Select Search Results”, Google is now showing favicons, the small, usually branded icon next to a site’s url in [...]
Posted by Alicia Magda on Jan 20, 2009
I read an article by eMarketer today called “Internet Users Spending Even More Time on Web”, noting that Americans spend 30% of their leisure time online. Chances are, a large chunk of that 30% is going to be searching for topics or products they like via Google, Yahoo!, MSN, and etc. Personally, I now shop [...]