Posted by Jeff Stolarcyk on Jun 24, 2009
If it is not clear from Google’s recent comparison of SEOs to “criminals,” the search giant has taken an even more antagonistic stance against organic search marketers than usual recently. The latest evidence is a significant change in the way the “nofollow” attribute works. In the past, nofollow conserved a given web page’s [...]
Posted by Mandy Boyle on Jun 12, 2009
According to eMarketer and a study conducted by Forbes, forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed. But don’t think that you need a million dollar budget in order to have your internet marketing [...]
Posted by Alicia Magda on Apr 14, 2009
Rand Fishkin’s post on SEOmoz today, “There’s Way More Than 2 Ways to Make Money with SEO” is absolutely golden, and I’ll let Rand’s awesome and very handy chart speak for the article itself:
If you work in SEO, want to enhance your own site’s SEO, or in any utter “SEO” throughout the day, this chart [...]
Posted by Jeff Stolarcyk on Apr 1, 2009
NOTE: PLEASE BE AWARE THAT THIS POST WAS COMPOSED ON 1 APRIL 2009, APRIL FOOL’S DAY. ANY INFORMATION CONTAINED HEREIN IS HIGHLY SUSPECT AND NOT BENEFICIAL FOR SEARCH ENGINE OPTIMIZATION. WE* ALSO DO NOT FACEBOOK STALK ANYBODY, NOT EVEN INDUSTRY LUMINARIES.
At Solid Cactus, we pride ourselves on knowing what the next big thing is. [...]
Posted by Sarah Kinney on Mar 13, 2009
New social networks are born everyday, so how do you keep one alive and thriving? You need to strategize with the five forces. So, what are the five forces you ask? Drum roll… me-driven, peer-driven, trust-driven, time-driven and cause-driven.
Me-driven keeps the user in mind. Social networks are an extension of one’s self, with the user [...]
Posted by Jeff Stolarcyk on Mar 12, 2009
Don’t count Twitter out yet. Last week, Ashley Motter sounded the death knell for the microblogging juggernaut over on our Marketing blog, and I’m going to pick up the gauntlet she’s thrown.
According to Ashley’s post, the recent changes to Facebook (that mimic the functionality of Twitter) are going to make Twitter irrelevant. I [...]
Posted by Shannon Mullery on Feb 19, 2009
I didn’t immediately realize that spending more time with Facebook led to me spending more time with Twitter. I was just moving along, updating my status a little more frequently, tweeting here and there throughout the day, rather accidentally ‘hanging out’ with two newish friends. I didn’t consider that the three of us had a [...]
Posted by Alicia Magda on Feb 4, 2009
We’ve been using Facebook.com as part of our Social Media Optimization (SMO) strategy for our clients by designing attractive Facebook Business Pages for our clients, and we’ve seen clients receive traffic from Facebook and buzz created about their brand. When discussing our Facebook plan-of-action with our clients, we’re always asked, “but how will the kids [...]
Posted by Jeff Stolarcyk on Jan 29, 2009
People are liars. People don’t disclose everything. The current social media trend – total transparency – just doesn’t happen in real life.
There have been a ton of top ten lists about ‘using social media correctly’ lately, and while I think that they generally have the right idea, I don’t see a lot of value in [...]
Posted by Alicia Magda on Jan 27, 2009
The face of organic search results is continually evolving. We’re seeing blended results made up of news articles, images, and now, “favicons” alongside search engine result listings. According to MarketingVOX’s article, “Google Tests Site Favicons in Select Search Results”, Google is now showing favicons, the small, usually branded icon next to a site’s url in [...]