Author Archive

SEO is anything but last minute. It’s that friend who hands you the breath mint before you’ve even finished your coffee, the pen before you’ve grabbed the paper, the tissue before the tear! OK, we aren’t that good, but you get me. SEO is prepared! Which is precisely why as students [...]

In the quest to keep your blog as fresh and fun as possible, it can be easy to forget the awesome organic opportunities your site’s blog affords you. It is just as easy to incorporate high-quality keywords into your blog posts as it is to use any other word, so take the time to do [...]

As an SEO Specialist, I know firsthand that the Hows and Whys of making it work can seem overwhelming at times. How can we know if meta-keywords play any importance in rankings improvement? Are links pointing at a site more important than relevant content? Will my client with the site name that pays homage to [...]

I didn’t immediately realize that spending more time with Facebook led to me spending more time with Twitter. I was just moving along, updating my status a little more frequently, tweeting here and there throughout the day, rather accidentally ‘hanging out’ with two newish friends. I didn’t consider that the three of us had a [...]

Who is smart and dedicated and adorable all over? Alicia Magda – Internet Marketing Specialist Of The Year! Having a close working relationship with Alicia (she’s kinda my boss and whatnot) has granted me a first-row seat to watch her work not only her marketing prowess, but her leadership skills as [...]

What’s your take on Social Media? Are you writing it off as a trend, or a destined-to-implode unto it’s unscripted nature virtual animal? How do you feel about rules in general? Beth Harte, of The Harte of Marketing recently asked, Who made the social media rules? Below are my thoughts, but I’d love to know [...]

SEO is, at the end of the day, a purchase. Just like all your other purchases, you chose to toss SEO in the cart because it is something you decided would enhance your life. You have certain expectations about what this purchase will bring, how it will perform, and what measures will confirm that you [...]

While you don’t need anyone to tell you we are in an economic recession, you may need a little help choosing the best ways for your business to respond to it.  As an e-commerce store owner, you have a vested interest in the needs, desires and economic condition of every current and potential customer.  You [...]

Consider this blog post a candle-covered cake for Alicia Magda, SEO Team Leader, Employee of the Month, “Super”visor Extraordinaire! I would say Alicia deserves this distinction if only for her remarkable ability to put up with a bunch of emotionally-unstable ‘creative-types’. However, never one to settle for less than the best, she inspires us all [...]

 
While some e-commerce sites are built around their offerings of “random stuff”, they are marketed as such, and customers expect a miscellany of products from page to page. Jumping from novelty belt buckles to wind-up sparking nuns is expected and fun while browsing one of these sites. The same cannot be said for sites that [...]