Author Archive

It’s no doubt Twitter is on the rise. If you disagree, I’m going to start counting how many times a day I get the glorious “Fail Whale” stating, “Twitter is over capacity” I can’t stand that whale, despite it’s cute appearance and happy-go-lucky grin. If you’ve never seen it and have no clue what I’m [...]

Now is not the time to cut budgets in marketing campaigns. Geoff Ramsey, CEO of eMarketer, is there to back it up in the recent article, “Why Now is Not a Good Time to Slash Your Market Research Budget.” According to Geoff, there are at least three good reasons why you should maintain your marketing [...]

New social networks are born everyday, so how do you keep one alive and thriving? You need to strategize with the five forces. So, what are the five forces you ask? Drum roll… me-driven, peer-driven, trust-driven, time-driven and cause-driven.
Me-driven keeps the user in mind. Social networks are an extension of one’s self, with the user [...]

In the recent article “Social Media 101, Part 1,” Ron Jones says, don’t just talk about social media, dive in to discover it first hand! Social media is a two way communicator, unlike other forms a media. Jones breaks down social media into groups such as social news, social sharing, social networking and social [...]

Are you looking for a Valentine’s Day gift?
I view tons of sites and blogs every week while researching quality sites to place our clients’ links on. I have come across several interesting finds whether it be a product, idea or an article. With Valentine’s Day right around the corner I thought I would list some [...]

While doing some research I came across a great article in Search Engine Journal, “Social Media Optimization: 13 Rules of SMO”. Although the true rule of SMO is that we, the community, make the rules, this article is quick to point out the must haves for success in the world of SMO. Here’s the run [...]