Posted by Mandy Boyle on Jun 12, 2009
According to eMarketer and a study conducted by Forbes, forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed. But don’t think that you need a million dollar budget in order to have your internet marketing [...]
Posted by Mandy Boyle on May 4, 2009
When was the last time you opened the yellow pages? Yes, I mean an actual phone book.
If you’re like most people, I can guess that it’s been awhile.
According to recent study by the Yellow Pages Association and comScore, local search — the practice of using online search tools to find local businesses, products, or services [...]
Posted by Mandy Boyle on Apr 22, 2009
In the age of constant information and connectivity, so many people forget that what we put out on the internet can be viewed by just about anyone…including your boss. Employees and college students entering the workforce are especially noticing the effects of social media content on their job. From web searches on an employee’s name, [...]
Posted by Mandy Boyle on Apr 7, 2009
Extra! Extra!
Though the days of shouting paper boys have come and gone, the principle of spreading information is still the same. In order to get your content, product description, or latest blog post read, you have to want to entice the reader in. Consider your headline the first impression you make upon your reader. It’s [...]
Posted by Mandy Boyle on Mar 16, 2009
As e-tailers around the world fight for a steady stream of traffic during these difficult times, it may not come as a surprise that some are getting innovative with their approaches. From coupon deals to using powerful keyword phrases related to celebrity gossip, earning money, and finding jobs, there are a myriad of possibilities to [...]
Posted by Mandy Boyle on Mar 2, 2009
You may have heard about it, but if not, we’re here to give you the skinny.
Skittles, a popular candy brand of Mars Inc., recently changed over their homepage to depict a constant Twitter stream about Skittles. While some may see this as a bold move into the future for products and brands around the [...]
Posted by Mandy Boyle on Feb 23, 2009
In our fast paced world, it comes as no surprise that people are looking for newer, faster ways to keep their friends and loved ones up to date, in the loop, and on top of all of the latest happenings. According to recent findings in a study by JPMorgan on social networking behavior, 78% of [...]
Posted by Mandy Boyle on Jan 30, 2009
Over the past few months on Twitter, I’ve been following some fantastic copywriters and social media specialists. The other day, I made a post on my own personal blog and one such SEO maven (@SEOcopy) has since visited and left me some feedback. In exchange, I did the same for her latest post. This type [...]
Posted by Mandy Boyle on Dec 30, 2008
In a recent EbizInsider Forum Post, a user asked about what SEO tactic is best. Well, as in most things, there isn’t an easy answer to that question. SEO isn’t really just about focusing on one particular tactic. It’s about using a unique approach that is tailored specifically to the needs of a site. Here’s [...]
Posted by Mandy Boyle on Dec 17, 2008
I’ve always been a fan of copywriters stepping forward to offer advice on the economy of words. More often than not, good ideas lose their impact when overstuffed with filler words that make you lose sight of what’s important. Now I know we all do it. Just writing this entry I’ve had to remove two [...]