Posted by Mandy Boyle on Dec 30, 2008
In a recent EbizInsider Forum Post, a user asked about what SEO tactic is best. Well, as in most things, there isn’t an easy answer to that question. SEO isn’t really just about focusing on one particular tactic. It’s about using a unique approach that is tailored specifically to the needs of a site. Here’s [...]
Posted by Mandy Boyle on Dec 17, 2008
I’ve always been a fan of copywriters stepping forward to offer advice on the economy of words. More often than not, good ideas lose their impact when overstuffed with filler words that make you lose sight of what’s important. Now I know we all do it. Just writing this entry I’ve had to remove two [...]
Posted by Mandy Boyle on Dec 5, 2008
Images have the ability to convey emotion, mood, narrative, ideas and messages in a way that words cannot. When it comes to your site, photos, artwork, and graphics are important for all of those abilities and more. It’s time to start making the most out of your images.
Images provide aesthetic appeal, which can motivate purchases [...]
Posted by Mandy Boyle on Nov 10, 2008
Copywriter: A Life of Making Ads and Other Mistakes by Ray Welch was given to me by a college professor who found this book to not only be an amusing account of his godfather’s life, but also a take on the most exciting times of the advertising industry.
I carried it around for a month before [...]
Posted by Mandy Boyle on Nov 7, 2008
Copyblogger.com is one of my favorite SEO resources and one of which I frequent on a daily basis.
Earlier this week, Sean Platt (aka Writer Dad) made a great post about 10 Ways to Avoid Writing Insecurity, so good, that I simply had to share:
10 Ways to Avoid Writing Insecurity
In that same vein, here’s my thoughts [...]
Posted by Mandy Boyle on Oct 28, 2008
Graphic From: Elliance SEO Services
Once you’ve written relevant content, where does it all go? Consider your content to be a freshly baked pie sitting on a window, sending delicious aromas out into the web, attracting friends like search engine crawlers or internet shoppers.
When your content is good (i.e.- clear, concise, interesting, appropriate keyword density, [...]
Posted by Mandy Boyle on Oct 21, 2008
Keyword research is one of the most important and valuable parts of your SEO campaign. Here are some the key steps you’ll need to undergo in finding the right keywords for your site.
1.Brainstorm
Keywords are the bread crumbs you leave to help search engine spiders find your site. Before you start inserting keywords into your content, [...]
Posted by Mandy Boyle on Oct 15, 2008
Patience, like many other things, is a virtue. When beginning your SEO campaign, keep in mind that it is a long term solution – not a magic spell to get you in the number one spot on the first page of Google.
A great illustration is to take a look at many of the products you [...]
Posted by Mandy Boyle on Oct 7, 2008
As public relations shifts into a more prominent internet role, companies around the globe are looking to update their PR tactics in order to transition smoothly. At the Public Relations Society of America’s 2008 International Conference, the professional organization looks to educate both businesses and practitioners on the value of a press release in the [...]
Posted by Mandy Boyle on Sep 30, 2008
One of the secrets of being a good writer is to read often. Another is to read acclaimed copywriter Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Advertising. Part expose of the advertising industry and part copywriting how-to, this book has made quite a splash in the advertising industry with some agencies, [...]
