Posted by Jeff Stolarcyk on Apr 20, 2009
Being indexed does not equal being ranked.
If you attended our SEO Webinar last week, you might remember that indexing is a topic that I touched on rather obliquely near the end of the Q+A, and one that Alicia spoke about near the beginning, as well. Some of my weekend reading got the thought stuck in [...]
Posted by Jeff Stolarcyk on Apr 17, 2009
The promise of social media and, by its ultimate extension the mobile web, is that it can make our lives easier and more interconnected. We’re approaching a point where we can (maybe) pay for groceries by using a Wegman’s app for our phones and can order coffee at Starbucks via a Twitter direct message [...]
Posted by Jeff Stolarcyk on Apr 1, 2009
NOTE: PLEASE BE AWARE THAT THIS POST WAS COMPOSED ON 1 APRIL 2009, APRIL FOOL’S DAY. ANY INFORMATION CONTAINED HEREIN IS HIGHLY SUSPECT AND NOT BENEFICIAL FOR SEARCH ENGINE OPTIMIZATION. WE* ALSO DO NOT FACEBOOK STALK ANYBODY, NOT EVEN INDUSTRY LUMINARIES.
At Solid Cactus, we pride ourselves on knowing what the next big thing is. [...]
Posted by Jeff Stolarcyk on Mar 27, 2009
It’s happened a bunch of times.
Alicia and I are participating on a panel or giving a talk or narrating a PowerPoint presentation. Afterwards, there’s always at least one person that wants to talk to us afterwards to ask if “this social media stuff” - which they know is important - is something that Solid Cactus [...]
Posted by Jeff Stolarcyk on Mar 25, 2009
175 Million users is an impressive number for Facebook to tout when those users are happy, but a following that substantial means that even a small segment of mobilized detractors is important to deal with. We’ve seen a string of high-profile blunders on FB’s part this year, from their removal of Burger King’s Whopper Sacrifice [...]
Posted by Jeff Stolarcyk on Mar 24, 2009
Last week, Twitter caused a bit of a buzz when it added tiny ads to users’ profile pages, pointing to pages within the startup’s domain. This week, the ads have been replaced with ads for third party Twitter apps Tweetie, ExecTweets and Twittervision. According to TechCrunch, the ads being served are still not [...]
Posted by Jeff Stolarcyk on Mar 20, 2009
This is a social media reality check.
Social media can be very powerful, but there are definitely things that it does better than others. If you think that Facebook of Squidoo or Mahalo Answers can build your brand up from nothing and bring in truckloads of cash, well, think again. Thinking of social media [...]
Posted by Jeff Stolarcyk on Mar 12, 2009
Don’t count Twitter out yet. Last week, Ashley Motter sounded the death knell for the microblogging juggernaut over on our Marketing blog, and I’m going to pick up the gauntlet she’s thrown.
According to Ashley’s post, the recent changes to Facebook (that mimic the functionality of Twitter) are going to make Twitter irrelevant. I [...]
Posted by Jeff Stolarcyk on Feb 16, 2009
You’ve maybe heard of Facebook. It has 175 million active users and is experiencing a huge boom in users 30 and older. But the social networking juggernaut just changed its Terms of Service (TOS) ever-so-slightly, claiming ownership of any content put up on the site, and will continue to do so even if an account [...]
Posted by Jeff Stolarcyk on Jan 29, 2009
People are liars. People don’t disclose everything. The current social media trend – total transparency – just doesn’t happen in real life.
There have been a ton of top ten lists about ‘using social media correctly’ lately, and while I think that they generally have the right idea, I don’t see a lot of value in [...]