Posted by Jeff Stolarcyk on Jun 29, 2009
Let’s say you’re a best-selling novelist whose latest novel didn’t get the critical praise you think it should have. You want to respond to your critics in the most effective, most visible way possible, so you use the Internet.
What do you do?
If you’re Alice Hoffman, you use Twitter to bash the reviewer , the [...]
Posted by Jeff Stolarcyk on Jun 24, 2009
If it is not clear from Google’s recent comparison of SEOs to “criminals,” the search giant has taken an even more antagonistic stance against organic search marketers than usual recently. The latest evidence is a significant change in the way the “nofollow” attribute works. In the past, nofollow conserved a given web page’s [...]
Posted by Jeff Stolarcyk on Jun 18, 2009
Of late, I’ve been asked to explain Facebook by more than a few people (a refreshing break from being asked to explain Twitter); from the business perspective, everybody’s being told that they need to have a page, but the Facebook unsavvy or even the casual FB user isn’t quite sure how to implement it. I [...]
Posted by Jeff Stolarcyk on May 28, 2009
I turned on my radio this morning and heard the on-air personalities talking about Twitter. I was intrigued. But my intrigue quickly dried up when one of the hosts loudly proclaimed that he was going to be forced to start a Twitter account by the radio station, as were all the other show hosts. He [...]
Posted by Jeff Stolarcyk on May 19, 2009
Blogging is a great way to gain visibility and build community around your business, but doing it wrong can have serious consequences.
If you’re blogging, make sure that you’re hosting the blog on your own domain. If you don’t have webhosting because you’re using an ecommerce solution platform like a Yahoo Store or ProStore, make the [...]
Posted by Jeff Stolarcyk on May 15, 2009
This is the last post in our series about the new Google features announced on Tuesday at Google’s Searchology event (which I keep repeating because it’s fun to say).
On the plate today is Search Options, which is maybe the most ‘megaton’ announcement in terms of the way it will actually change the way that Google [...]
Posted by Jeff Stolarcyk on May 14, 2009
Yesterday’s post about Rich Snippets has gotten some great responses from our customers. My inbox is full of people asking how to make this work on their Yahoo store, and the short answer is that we’re working with our crack team of Yahoo Store developers to make this happen.
The next Searchology announcement I’m going [...]
Posted by Jeff Stolarcyk on May 13, 2009
At its Searchology event yesterday, Google rolled out a new feature that has game-changing potential. Well, a few of them actually. And I’ll talk about each of them over the rest of the week, but today the topic is Rich Snippets. Click the link to see Rich Snippets in action in search [...]
Posted by Jeff Stolarcyk on Apr 29, 2009
Be mindful of the domain name you’re seeing the next time you login to Facebook. There’s a password-stealing scam on the loose, collecting info from a authentic-looking login screen on FBAction.com - or really, any site that isn’t Facebook.com.
(via Mashable)
Posted by Jeff Stolarcyk on Apr 27, 2009
According to eMarketer, the number of bloggers and the personal reach of bloggers is expanding and is projected to continue growing over the next five years.
This seems like a perfect place to exhort you to start blogging and tell you that blogging is going to blow the doors off of your online store.
Instead, my advice [...]