SEO Goes Back to School

SEO is anything but last minute. It’s that friend who hands you the breath mint before you’ve even finished your coffee, the pen before you’ve grabbed the paper, the tissue before the tear! OK, we aren’t that good, but you get me. SEO is prepared! Which is precisely why as students rush out the doors after their last days of class, eagerly anticipating a chlorine-drenched summer without homework or homeroom, SEO is getting ready for school.

Almost every site can apply the ‘back to school’ principle, with everything from jewelry to laptop desks being marketable as a Fall essential. And this same idea carries over to all holidays and seasons. Think of stocking stuffers in August – beach getaways in February – graduation gifts in December. Plan ahead, find your keywords, write your content, and strategize. Let’s say you write a ‘Back to School’ page of content in June, and upload it to your site that month. That page is working for your site months before anyone is looking for it, which is exactly how content pages need to work. However, blog posts behave a little differently, as there is more of an imperative to be timely. So when the school year gets closer, writing ‘Back to School’ blog posts will make more sense. The same goes for social media – timely information delivered fast and fun. So August would be a good time to direct your Twitter.com followers to those content pages that have been quietly working away for two months, or to add your favorite picks to social shopping sites within a useful ‘Back to School Essentials’ list.

There is a time for everything, but there is no time for nothing. The already broad and only increasing scope of SEO and SMO make daily marketing more pressing, and more impressive, than ever before. The upside is that your efforts, your reach, and your available insight into your industry and customer base is greater than we could have ever imagined. Everything is fast, fast, fast, and now, now, now! Which brings us to the downside. Fail to market wide and well, and you’ll get left behind more quickly than before. The upside of the downside? There doesn’t have to be one. The Solid Cactus SEO team can help!