Holding Hands: Cross-Promoting Your Social Media Efforts

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As a social media savvy web site owner, chances are you have a Facebook Business Page, Twitter profile, LinkedIn profile, and a blog. If you haven’t utilized these sites yet, you definitely should - stat! Your social media profiles may be on entirely different sites, but the web is more connected than ever before. Read on for tips on ensuring your social media efforts are interwoven with each other.

Facebook and Twitter Updates - Facebook and Twitter are best friends in the social media world. Import your Twitter feed into your Facebook Business Page by clicking on Facebook’s “Notes” section, and import your Twitter feed just like a blog. If you have a personal Facebook profile in addition to your Facebook Business page, add the “Twitter” Facebook application, follow the simple directions, and every time you update your Facebook status, it will automatically update your Twitter profile!

Blog - If you post on your blog at least three times a week, import you blog’s RSS feed into your Facebook Business Page through Facebook’s “Notes” section. Also, go to http://Twitter.com/Widgets and get the code to add a Twitter widget to your blog. Be sure to add popular social media buttons to the end of your blog posts with the help of programs like Add This and Add To Any.

LinkedIn - Under “Websites” in your LinkedIn profile, add links to your Facebook page, Twitter profile, blog, and your web site. I’ve been looking for a way to import your Twitter posts to automatically update your LinkedIn status (similar to Facebook status) - anyone know of any solutions?

Web Site: There’s no need to isolate your web site from your social media activities. Link to your Facebook, Twitter, blog, LinkedIn, and any other major social media presences right from your web site. Have contests and promotions through Facebook and Twitter to propel people to come to your site.

Cross promoting your social media efforts is vital. Sure, social media takes time and a great deal of effort to be successful, but it’s perfect for reaching out to your current and future customers. Put your business in the online spheres where they’re spending the most time online, and you’re likely to get some buzz. Just remember to use the right social media lingo - there’s no “tweeting” on Facebook!