Posted by Jeff Stolarcyk on Mar 27, 2009
It’s happened a bunch of times.
Alicia and I are participating on a panel or giving a talk or narrating a PowerPoint presentation. Afterwards, there’s always at least one person that wants to talk to us afterwards to ask if “this social media stuff” - which they know is important - is something that Solid Cactus [...]
Posted by Alicia Magda on Mar 25, 2009
This week your favorite tiny SEO girl is representing Solid Cactus SEO at Search Engine Strategies (SES), one of the most popular Internet marketing conferences out there. Brad Hoppy from Solid Cactus’s PPC Team and I are having a great time attending interesting sessions and meeting some awesome people. Twitter is repeatedly being touted as [...]
Posted by Jeff Stolarcyk on Mar 25, 2009
175 Million users is an impressive number for Facebook to tout when those users are happy, but a following that substantial means that even a small segment of mobilized detractors is important to deal with. We’ve seen a string of high-profile blunders on FB’s part this year, from their removal of Burger King’s Whopper Sacrifice [...]
Posted by Jeff Stolarcyk on Mar 24, 2009
Last week, Twitter caused a bit of a buzz when it added tiny ads to users’ profile pages, pointing to pages within the startup’s domain. This week, the ads have been replaced with ads for third party Twitter apps Tweetie, ExecTweets and Twittervision. According to TechCrunch, the ads being served are still not [...]
Posted by Jeff Stolarcyk on Mar 20, 2009
This is a social media reality check.
Social media can be very powerful, but there are definitely things that it does better than others. If you think that Facebook of Squidoo or Mahalo Answers can build your brand up from nothing and bring in truckloads of cash, well, think again. Thinking of social media [...]
Posted by Mandy Boyle on Mar 16, 2009
As e-tailers around the world fight for a steady stream of traffic during these difficult times, it may not come as a surprise that some are getting innovative with their approaches. From coupon deals to using powerful keyword phrases related to celebrity gossip, earning money, and finding jobs, there are a myriad of possibilities to [...]
Posted by Sarah Kinney on Mar 13, 2009
New social networks are born everyday, so how do you keep one alive and thriving? You need to strategize with the five forces. So, what are the five forces you ask? Drum roll… me-driven, peer-driven, trust-driven, time-driven and cause-driven.
Me-driven keeps the user in mind. Social networks are an extension of one’s self, with the user [...]
Posted by Jeff Stolarcyk on Mar 12, 2009
Don’t count Twitter out yet. Last week, Ashley Motter sounded the death knell for the microblogging juggernaut over on our Marketing blog, and I’m going to pick up the gauntlet she’s thrown.
According to Ashley’s post, the recent changes to Facebook (that mimic the functionality of Twitter) are going to make Twitter irrelevant. I [...]
Posted by Ryan Klubeck on Mar 9, 2009
As a creative-minded individual, I have always jumped at any chance to pluck the strings of my imagination. To me, there is no greater pleasure than venturing deep inside oneself and unleashing a heartfelt expression of powerful emotions. So, one could imagine my delight when I discovered that even in the working world, life gives [...]
Posted by Mandy Boyle on Mar 2, 2009
You may have heard about it, but if not, we’re here to give you the skinny.
Skittles, a popular candy brand of Mars Inc., recently changed over their homepage to depict a constant Twitter stream about Skittles. While some may see this as a bold move into the future for products and brands around the [...]