Looking For a Long Term Relationship? SEO’s The Match For You.

Wanted: Long-term SEO strategy, increased traffic and revenue in 6-12 months. Will care and nurture SEO campaign.

Now that’s ideal, but not always a reality for site owners. I was just reading Mark Jackson’s article, “Give SEO Time!“, and oh my, how true it is! Mark explains just how much SEO is a long term relationship - it can take many months, even years, for sites in highly competitive industries to rank well. As a site owner, you want to see results from your campaign, but it’s important to understand that deciding to pursue improved SEO for your site doesn’t mean you can suddenly rank alongside your competitors in three months.

Mark describes a recent incident he had with a client who had sent him a request for a proposal:

“They would give the SEO firm three months to achieve results. Their exact words: “…have the budget to do that [compete with the big boys] for the first few months to see if it works out.”, ” says Mark.

Mark felt this client had unrealistic expectations, and thought it would not be in his best interests, or the potential client’s, to proceed.

“Mind you, this request for proposal was for a Web site that has a Google PageRank of 0. They had virtually no content on their home page, or any other page. And their main content (the tickets that they represent) exists within a frame.

Know what the worst part is? I guarantee you (wow, an SEO guy making a guarantee?) that someone will send this guy a proposal,” writes Mark.

It’s scary to think there are SEO companies out there guaranteeing results - remember, no reputable SEO company will guarantee you increased rankings - unless it’s Google, of course, and don’t we all wish that

So if you’re looking for a long term relationship, SEO’s the perfect match for you, and can result in long term success for your site, as long as you, the site owner, understand that it will take time to increase the amount of traffic, revenue, and rankings for your site. Now that’s a perfect pair.