Facebook, Not Just For Kids!

We’ve been using Facebook.com as part of our Social Media Optimization (SMO) strategy for our clients by designing attractive Facebook Business Pages for our clients, and we’ve seen clients receive traffic from Facebook and buzz created about their brand. When discussing our Facebook plan-of-action with our clients, we’re always asked, “but how will the kids on Facebook benefit from my brand?”

Well, Facebook isn’t just for kids anymore. There’s tons of major brands on Facebook, from Apple to Jeep, and small businesses in nearly every industry. After all, those same “kids” on Facebook four years ago when they were a freshman in college are now joining the work force, furnishing an apartment, and getting their adult lives together. And chances are, they’ll need products like yours to get that life going. They’re going to look to the site they spent a great deal of time on, a site they trust, to provide them with a little help finding the quality, affordable products they need.

And that’s why you need to put your business right in front of their eyes, whether it be through a Facebook Group, Facebook Business Page, or Facebook Blog Applications. Give them a reason, whether it be through a coupon code or tips they can actually use, to interact with your brand. Be sure to interact back and update your page often.

Come and visit Solid Cactus’s Facebook Page to see how it’s done, and be our fan! Our always helpful SEO Team can give you a helping hand if you’d like to get started on a successful SMO strategy.