Be Unique: Favicons Set Your Site Apart In Google Search Results

The face of organic search results is continually evolving. We’re seeing blended results made up of news articles, images, and now, “favicons” alongside search engine result listings. According to MarketingVOX’s article, “Google Tests Site Favicons in Select Search Results”, Google is now showing favicons, the small, usually branded icon next to a site’s url in your Internet browser or displayed on an opened tab in your browser, in Google searches for “site: command search” operators, such as “site: solidcactus.com”.

It’s only being displayed for select users at the moment, but it’s very likely that Google will soon include this for all searchers, as it makes the rather bland Google search engine result pages (SERPs) much more visually appealing and the results eye-catching. We’re visual people, and we know the benefit of competitive differentiators, a unique brand identity, and of course, an SEO friendly site. A favicon that reflects the unique look and feel of your site/brand should already be on your list of Web site “must-haves”, and now moreso than ever.

Put yourself ahead of the curve. Ensure your site attracts the eyes of searchers by having an appealing, memorable favicon that propels searchers to click on your search engine result listing over your competition. Let our Solid Cactus expert web designers create an attractive Favicon for your site in no time. Remember, your competition is only a search result away. The right favicon can mean the difference between a sale for you and a sale lost to your competition. Search results are undergoing a revolution, so make sure your site keeps up.

Buy your Fav Icon now and stand out in the crowd!