Change in SEO: The Only Constant

SearchEngineLand.com’s “The Obama Effect: Google Says President Changed Search Activity” shows just how much we as a country are now receptive to change. That willingness to change doesn’t stop with President Obama supporters, but extends to the search industry in general. Search engines aren’t just a service we use to find that gadget or online store you’ve been searching for, but for nearly everything, from information about our nation’s officials to the how’s and why’s on the way the U.S. operates in these changing times. SearchEngineLand noted a lull in search activity while the nation was glued to President Obama’s inaugural speech:

Image courtesy of SearchEngineLand.com

This lull in search activity while we were watching the new President’s speech shows an inclination to want to change, on our part, to want to see where Obama’s presidency will take the U.S. This change isn’t limited to the government, but SEO as well. The foundations of SEO will most likely stay the same throughout 2009, but SEO as an industry is under a constant state of change, and we need to be able to adapt and try new things in our SEO campaigns - see what works, what doesn’t, and how we can learn from it.