30% Of Our Leisure Time Is Spent Doing…

I read an article by eMarketer today called “Internet Users Spending Even More Time on Web”, noting that Americans spend 30% of their leisure time online. Chances are, a large chunk of that 30% is going to be searching for topics or products they like via Google, Yahoo!, MSN, and etc. Personally, I now shop between my favorite clothing sites to see who has the best prices on spring clothes (this snow will melt before we know it!), rather than just sticking with one brand like I would in the past, leading to spending more time online finding the best prices and styles.

Make sure your site is high up on those search engine result pages by focusing on your SEO strategy. Shoppers are spending more time researching the products they want by looking for more information about the best type of product or the brand that will give them the best value for their money, so be sure to include informative articles on your site (SEO friendly of course!), that has that information right their for them to read. And hey, it doesn’t hurt that the products are only a click away from your helpful articles

Same idea goes for a blog, too - brand it with your store’s logo, make sure the posts are creative, helpful, and not a sales pitch, and link to about 1 or 2 products per post.

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