Cherry 7 Up, SEO, And Reinventing Your Site

Image courtesy of SafetyTechnology.com

I’m sitting in my apartment drinking a glass of Cherry 7 Up, which I currently can’t get enough of. Why? I have no shame in admitting that my recent adoration of Cherry 7 Up lies in its color: a very festive pink. It’s the perfect color for a holiday beverage, and although I’ve never been much of a 7 Up fan in the past, I’ll more likely than not be buying 7 Up again, long after the holidays are over.

And 7 Up most likely knows this. They know consumers will be attracted to the color and taste of Cherry 7 Up during the holidays, those same consumers will rave about it, creating a wave of people who will now be attracted to the 7 Up brand after the holidays. Take a hint from 7 Up and do the same for your site throughout the 2009’s holidays and seasons, such as:

• Add a holiday themed banner, or a little something to spruce up your site’s logo. For example, during Valentine’s Day, add a few hearts around it if that suits the personality of your site.
• Two months before the particular season or holiday, focus on seasonal keywords in your SEO campaign. This way, you’ll have a better chance of propelling holiday themed searchers to your store, who will remember your site even after they make their holiday purchase.
• Have a contest or promotion, and spread the word through social media sites. This hook getsgcustomers interested in your store, just like the Cherry 7 Up. It gets customers interested in your brand and keeps them coming back for more.

Don’t be afraid to introduce a dash of something new in your online store to help reinvent your site. You’ll pique the interest of new shoppers who may just become come loyal customers!