I represented the Solid Cactus SEO Team at AdTech NYC on Tuesday - I had a great time meeting tons of interesting exhibitors, like LifeTips.com and B5Media.com, and attending the very insightful keynote presentation given by Samantha Skey “Obama, Apple and Ice Cream – Building Brand Passion Among Millennials“.

I noticed something interesting at AdTech - a lack of traditional SEO companies. Sure, you’ll find tons of legitimate SEO companies out there (like ours!), however there is a growing trend toward Social Media Optimization (SMO) companies. At Solid Cactus, we’ve been injecting SMO into our typical SEO strategies more and more over the last few months, and I learned at AdTech that we are indeed utilizing many of the same SMO tactics and social media sites that cutting edge SMO companies are also using. It goes to show that our tactic of combining traditional SEO efforts with new SMO strategies is the way to go in our ever evolving online marketing world.

From AdTech

The AdTech Yahoo! Cocktail Reception at Cain was also great for meeting the faces behind Yahoo! Search Marketing - thanks for having us, and the light-up purple Yahoo! ice cubes are awesome!

(p.s. I now have tons of branded pens, Yahoo! mints, a Leaderclicks.com t-shirt, a Casale Media bag, and wildflower seeds from LifeTips.com, so the SEO Team now knows what they’ll be getting for Christmas from me…)