Change, what does it mean to you?  Is it your philosophy when traveling to the polls tomorrow, or just the thing you do with your t-shirt when you get dirty?  In the case of our world, change has become a mantra that is being plastered on posters, highlighted in the media, and preached about during political campaigns.  But what does change mean to you and your business during this rough economic time.

In any event, change can be good and some companies are using the green initiative to better their public image and generate sales.  In the case of the athletic shoe giant Nike, the incorporation of an eco-friendly approach to their new line of shoes is helping them overcome the bad publicity of past labor practices.  By taking a more environmentally conscience marketing campaign to highlight a positive change in their company, they generated a positive image which has the potential to increase the size of their market.

This change has not only taken attention away from Nike’s past negative publicity, it has generated such a buzz around the products and the company itself that they are be heralded as one of the first major brands to make the leap into a new generation of eco-friendly business practices.  With large amounts of press coverage on the web, the eco-conscience crowd are now blogging about the company and bringing the company’s new products to the people who are most-likely to buy them.  This form of advertisement not only creates valuable links to their site and enhances their SEO efforts, it is opening up Nike to a new group of consumers who in the past wouldn’t buy their products based on principle.

In the end, change is good.  So if your company isn’t making the sales you think you should, it may be time to target other markets.  Who knows, a good press release, highlighting some new products, might draw a new crop of consumers to your site with cash in hand.