Youre SEO campaign has been a long and fruitful process. You’ve watched everyday as new visitors are being funneled into your site through social media outlets like Twitter and Facebook. You sat back with uncontrollable giddiness as you watched your organic results get better and better as the weeks and months passed. Finally, your site [...]

I was searching online a few minutes ago for “how to prepare thanksgiving dinner”, as I moved into my first apartment a few month’s ago, and was lovingly nominated to host Thanksgiving dinner this year for my parents and relatives (greattt). I was logged in to my Google account, and was quite surprised to see [...]

It’s been live for three days and has amassed nearly a million views at the time that I sit and write this (by the time this posts, it could be well over a million), but Bike Hero isn’t going to save the Guitar Hero franchise.

Oh, it’s thoroughly entertaining. That’s not the problem. Here, check [...]

Here in SEO land, we often bounce new ideas off of each other and read about fresh ideas that we then creatively apply to our SEO clients. Some would say that we’re a somewhat zany department, but that only spurs us on to SEO success! After all, creativity is necessary for every aspect of SEO, [...]

I know that we’re kind of fun and laid back (comparatively speaking) here on SC’s SEO Blog, but let’s put on our Common Sense Hats for a second.
We all know the value of repetition, right?  When I taught writing, I’d use repetition in my notes and PowerPoint presentations to increase my students’ retention. From repeating [...]

Last week, I talked to the Nonprofit Summit at Luzerne County Community College about blogging and social media.  I don’t say that to underscore that I’m kind of a big deal (trust me, I’m not), but as a set up to this:  My co-presenter (John Dawe) and I stressed that Twitter is a great tool [...]

Think SEO is too long term a strategy to help boost your traffic and revenue before the holidays? Not so! Although the idea of suddenly ranking high for general terms probably won’t happen by the time Santa comes down your chimney, adding holiday themed SEO content to your site within the next two weeks can [...]

Copywriter: A Life of Making Ads and Other Mistakes by Ray Welch was given to me by a college professor who found this book to not only be an amusing account of his godfather’s life, but also a take on the most exciting times of the advertising industry.
I carried it around for a month before [...]

You know what I hate? “Viral Marketing.” Which isn’t to say that I hate quality content becoming viral. Instead, I hate the notion that viral marketing is something you can reliably plan.

Most people I meet who believe this fall into two categories:

People who are enamored by the amorphous power of the [...]

Copyblogger.com is one of my favorite SEO resources and one of which I frequent on a daily basis.

Earlier this week, Sean Platt (aka Writer Dad) made a great post about 10 Ways to Avoid Writing Insecurity, so good, that I simply had to share:

10 Ways to Avoid Writing Insecurity

In that same vein, here’s my thoughts [...]