Posted by Nick Matthews on Oct 14, 2008
Viral marketing is a form of marketing that can best be described as marketing with the goal being to advertise to you – the consumer – without you ever really knowing it. The goal is to increase brand awareness through the spreading of a 3rd party medium, such as a movie or game, that [...]
Posted by Alicia Magda on Oct 13, 2008
I posted a few weeks ago about big brands making the fatal mistake of feeling they simply don’t need SEO. eMarketer.com recently conducted a survery that analyzed the percentage of consumers who researched prices for big ticket items like electronics and computers online, before they then went to their local big box store to purchase [...]
Posted by Alicia Magda on Oct 10, 2008
Chances are, if you’re reading this, you’re interesting in improving your online marketing. With the holidays fast approaching, you want to do all you can to bring traffic to your site, and of course increase that little old thing called revenue! So tell us - what are you doing in terms of online marketing this [...]
Posted by Mandy Boyle on Oct 7, 2008
As public relations shifts into a more prominent internet role, companies around the globe are looking to update their PR tactics in order to transition smoothly. At the Public Relations Society of America’s 2008 International Conference, the professional organization looks to educate both businesses and practitioners on the value of a press release in the [...]
Posted by Alicia Magda on Oct 6, 2008
While compiling my half of the Solid Cactus Bootcamp presentation Senior SEO Account Manager Jeff Stolarcyk and I will be giving on Social Media Optimization (SMO) coupled with SEO, a common mantra kept idly running through my mind:
Change is good.
This mantra, and motto to many including myself, applies not only to life, but SEO as [...]
Posted by Shannon Mullery on Oct 3, 2008
Consider this blog post a candle-covered cake for Alicia Magda, SEO Team Leader, Employee of the Month, “Super”visor Extraordinaire! I would say Alicia deserves this distinction if only for her remarkable ability to put up with a bunch of emotionally-unstable ‘creative-types’. However, never one to settle for less than the best, she inspires us all [...]
Posted by Jeff Stolarcyk on Oct 3, 2008
I can’t begin to tell you the number of times that I’ve heard e-treprenuers and other search marketers tell me that organic rankings are “the only thing that matters,” especially organic rankings on those super-competitive short-string keywords that are going to do amazing business for their online store when they inevitably get to page one [...]