Scare Tactics: The Rules of Horror In Successful Copy
Posted by Jeff Stolarcyk on Oct 31, 2008
Remember that post where I said that content is king? Well, to really be regal, your copy’s gotta be relevant. And since it is Halloween, that means another round of tying terror into the dark magic of SEO.
The content on your Web site shouldn’t scare your users away, but it can benefit from some of [...]

