Hey Readers, Squeeze This

One of the secrets of being a good writer is to read often. Another is to read acclaimed copywriter Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Advertising.  Part expose of the advertising industry and part copywriting how-to, this book has made quite a splash in the advertising industry with some agencies, like Park & Co., requiring it as a new employee training tool.

I first became acquainted with Whipple when it was assigned as my textbook for an advertising copywriting class. At first, I was afraid it was going to be another droning text about the importance of branding, marketing tactics, yadda, yadda, yadda; then I began to read. Whipple  now rests on my desk alongside the Associated Press Style Book, making it one of my workday essentials. I have no doubt that the things I’ve learned from this book have made me a better writer and consequently, a better SEO specialist.

Chock-full of advertising snippets and quotes from the greats like Helmut Krone and Bill Bernbach, Whipple is great for any budding copywriter – or any one that looks at advertising on a daily basis. Covering various mediums of advertising (TV, radio, print, DRTV, etc.), Sullivan gives the reader a copywriting education, as well as a unique perspective on the industry as a whole.

Bringing a deeper understanding of the art to the masses, this book is an essential read for e-commerce merchants and internet marketers, especially with the latest edition featuring a new media section.   From nightmare clients to the never-ending struggle between accountants and creatives, Whipple captures the art of advertising from a first hand perspective with style and humor.

Get your copy at any major bookstore, or order it online from Amazon.com:

http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/0471293393