Let’s say you’re a best-selling novelist whose latest novel didn’t get the critical praise you think it should have. You want to respond to your critics in the most effective, most visible way possible, so you use the Internet.
What do you do?
If you’re Alice Hoffman, you use Twitter to bash the reviewer , the paper the review appeared in and the paper’s readers, and even posted the critic’s email address and phone number online.
If you’re Brad Meltzer, you do this:
So, what do you do? The answer is clearly the video. At least I hope it is. Meltzer is able to poke a bit of fun at himself and promote the book at the same time, while all Hoffman is doing is being nasty. Yes, it took a bit more time to put together, but lazy PR is very rarely the best kind. Remember that the next time you have to deal with your critics online.
Posted by Jeff Stolarcyk on Jun 24, 2009
If it is not clear from Google’s recent comparison of SEOs to “criminals,” the search giant has taken an even more antagonistic stance against organic search marketers than usual recently. The latest evidence is a significant change in the way the “nofollow” attribute works. In the past, nofollow conserved a given web page’s [...]
Posted by Shannon Mullery on Jun 19, 2009
SEO is anything but last minute. It’s that friend who hands you the breath mint before you’ve even finished your coffee, the pen before you’ve grabbed the paper, the tissue before the tear! OK, we aren’t that good, but you get me. SEO is prepared! Which is precisely why as students [...]
Posted by Jeff Stolarcyk on Jun 18, 2009
Of late, I’ve been asked to explain Facebook by more than a few people (a refreshing break from being asked to explain Twitter); from the business perspective, everybody’s being told that they need to have a page, but the Facebook unsavvy or even the casual FB user isn’t quite sure how to implement it. I [...]
Posted by Mandy Boyle on Jun 12, 2009
According to eMarketer and a study conducted by Forbes, forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed. But don’t think that you need a million dollar budget in order to have your internet marketing [...]
Posted by Rebecca Rowett on Jun 11, 2009
What is this hype about Twitter anyways? Should I create a Twitter account? What can my business gain with a Twitter account? Yes, these really are the questions I am hearing these days. If you aren’t on Twitter then you missing out on the free, (yes, I said free), benefits that [...]
Posted by Alicia Magda on Jun 7, 2009
As a social media savvy web site owner, chances are you have a Facebook Business Page, Twitter profile, LinkedIn profile, and a blog. If you haven’t utilized these sites yet, you definitely should - stat! Your social media profiles may be on entirely different sites, but the web is more connected than ever before. Read [...]
Posted by Jeff Stolarcyk on May 28, 2009
I turned on my radio this morning and heard the on-air personalities talking about Twitter. I was intrigued. But my intrigue quickly dried up when one of the hosts loudly proclaimed that he was going to be forced to start a Twitter account by the radio station, as were all the other show hosts. He [...]
Posted by Shannon Mullery on May 22, 2009
In the quest to keep your blog as fresh and fun as possible, it can be easy to forget the awesome organic opportunities your site’s blog affords you. It is just as easy to incorporate high-quality keywords into your blog posts as it is to use any other word, so take the time to do [...]
Posted by Jeff Stolarcyk on May 19, 2009
Blogging is a great way to gain visibility and build community around your business, but doing it wrong can have serious consequences.
If you’re blogging, make sure that you’re hosting the blog on your own domain. If you don’t have webhosting because you’re using an ecommerce solution platform like a Yahoo Store or ProStore, make the [...]